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Events Masterclass Series: Budget Theory & Strategy

Budget Theory & Strategy
By Guest Contributor


This session is a two hour training video on budget theory and strategy for events. For producers and event managers.

Budgeting successfully is a skill built and honed over years of doing. This masterclass focuses on surviving that process while still being able to sleep at night.

To teach budgeting is to teach how to build a list of things and costs so that the person approving the budget understands it, and signs-off on it. Getting that sign-off is not as easy as it seems. It is rarely as simple as getting one person’s approval.

From your boss to your finance director, to the client and their procurement and finance departments, there is a sea of lava to traverse.

Finally you need to deliver the job, make it amazing and still make the numbers work at the end.

Join Dawn to learn about the process and pitfalls when budgeting for international events.

Dawn Dennis

Originally from Las Vegas, Dawn has nearly 30 years of experience in the events and entertainment industry, with the last 12 years spent working throughout China, SE Asia, the Middle East and the UK. In roles from project management to event producing, Dawn’s skills span account management, VIP management, show and entertainment logistics and technical and production management.

Whether as a producer or technician on countless concerts, exhibitions and corporate shows, Dawn has worked across the major venues of Las Vegas and in many Asian cities. Dawn has worked on the Olympics, with one of the top sponsors, on casino openings in Macau, citywide lighting festivals, production launches, conferences and many more.

​​​​As the region and industry develops, and now responds to the COVID-19 pandemic, Dawn is now splitting her focus between event production, event education and future work strategies. She is building programs to improve event management skills as well as helping broaden minds to think about the psychology of event management, and also working to improve event sustainability and risk assessment by event organisers.

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