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Strategic Planning for Arts Organizations: Get the Best Result

Strategic Planning
By Ken Neufeld

Planning on doing some Strategic Planning – Hold That Thought!

The fall is a good time to think about upgrading your strategic plan – but here’s a few things you should do before you start planning.

In the latest edition of The 2 Minute Arts Manager, Ken Neufeld explains that before you do any planning updates there are some definite steps you need to take so that you are getting the best possible results. This includes a real and honest look at the current state of your organization, some ideas of where you want to be in the long term, and some feedback from your stakeholders – especially some of those folks who may not think your organization is doing such a great job!

About Ken: Ken Neufeld is a visionary not for profit executive with senior leadership experience at major arts and cultural organizations in both Canada and the United States. Most recently, Mr. Neufeld was president and CEO at Victoria Theatre Association – a 5 theatre performing arts center attracting over 500,000 patrons annually in Dayton, Ohio. While in Dayton, he conceived and raised the funds for the new PNC Arts Annex, raised $15 million allocated to current use projects and the organization’s endowment, and realized an operational surplus on an over $16 million budget in 8 out of 9 seasons.


Also by Ken Neufeld:

Hiring Consultants in the Arts: Things to Keep in Mind

Summer Programming for Arts Organizations

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