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4 Essential Steps for Creating a Successful Marketing Plan

Successful Marketing Plan
By Ken Neufeld

Before you go off on a marketing tangent – make sure you understand the steps to follow when looking to expand your market. Here is a short roadmap for doing just what you need – put some structure to your marketing planning and then execute and evaluate. Here’s how to create a successful marketing plan.

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About Ken: Ken Neufeld is a visionary not for profit executive with senior leadership experience at major arts and cultural organizations in both Canada and the United States. Most recently, Mr. Neufeld was president and CEO at Victoria Theatre Association – a 5 theatre performing arts center attracting over 500,000 patrons annually in Dayton, Ohio. While in Dayton, he conceived and raised the funds for the new PNC Arts Annex, raised $15 million allocated to current use projects and the organization’s endowment, and realized an operational surplus on an over $16 million budget in 8 out of 9 seasons.


Also by Ken Neufeld:

Strategic Planning for Arts Organizations: Get the Best Result

Summer Programming for Arts Organizations

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