Creating Mega-Spectacle: Protecting the Message While Raising the Scale

Lulu Helbæk has created some of the most iconic Olympic Opening Ceremonies in the world. What is the process of building mega-spectacles viewed by millions? How do we protect the creative process and our key message when the scope is colossal? Come hear Lulu speak in her session: “Creating Mega-Spectacle: Protecting the Message while Raising the Scale.”